Amazon Creatives Refresh

Client
Nutronics Beauty

Services
Creative Direction
Design Plan
Image Stack
A+ EBC
Creative Copywriting

Challenge

Nutronics Beauty has over 3000 units sold but afterwards hit plateau as more competitor brands started to show up. The brand has optimized other aspect of their product listing but has not updated their creatives.

The brand has a solid product but fails to communicate to its target market. The creative assets that have were outdated and uses models that are in full make up which does not highlight the DIY aspect of the product.

Strategy and Plan
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1. A new Hero image that showcases the contents of the kit and professionally done.

2. Identify the target market and use a model that the market can relate to.

3. Maintain a clean, vibrant and modern aesthetic while presenting the information of the products.

4. Cohesive overall branding to create brand identity and awareness.

5. The copy used for the creatives should be succinct and be able to communicate clearly.

Outcome
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Developed a cohesive image stack for the product that has a feel of a carousel post to create a mini product story and encourage the customer to swipe.

An A+ EBC that easily presents the product and the brand while reiterating other info shown on the image stack.
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Amazon Creatives

Client
Impulse & Modern

Services
Creative Direction
Design Plan
Image Stack
A+ EBC
Creative Copywriting

Challenge

Impulse & Modern have been selling on a different platform and has great customer following and reviews.

They wanted to venture to the Amazon space and they need creative assets that will comply to Amazon's guidelines.

Strategy and Plan
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1. Create an image stack the is like a brand story.

2. Identify the target market and use a model and creative direction that speaks to the demographic.

3. Follow the current modern aesthetic of the brand while presenting the information of the products.

4. Cohesive overall branding to create brand identity and awareness.

5. The copy used for the creatives should be succinct and be able to communicate clearly.

Outcome

Creative direction leans into a more feminine aesthetic based on the brand's product and target market.

Present the item's unique selling point and did not use adjectives that are usually used for jewelries.

The use of icons for the product's features are effective for the information to be easily skimmed. The aesthetic for the icons were kept modern and not generic.
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Amazon Creatives

Client
Ice Wraps

Services
Creative Direction
Design Plan
Image Stack
A+ EBC
Creative Copywriting

Challenge

IceWraps have sold thousands of their products in Amazon. They wanted to refresh the creative assets to stand out from the competition.
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Strategy and Plan
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1. Refresh the hero image.

2. Create Secondary images that stands out from the competitors in terms of creative direction.

3. Infographics must be easily understood and informations has to be succinct.

4. Cohesive overall branding to create brand identity and awareness.

5. Use creative copy that is present the products unique selling point, instructions and information succinctly./

Outcome
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Created a brand direction that is has a modern feel with very high contrasting colors in order to stand out.

This helps the images and information stand out as well as look legible on mobile devices.

The hero images were not just products shots, but products in use. Subtly adding the model so it complies Amazon guidelines.
Combining images and information strategically give the consumer the most important information about the product.

Adding reviews at the end of the set may influence the consumer's confidence about the product.
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