Strategy and Plan
1. Refresh the hero image.
2. Create Secondary images that stands out from the competitors in terms of creative direction.
3. Infographics must be easily understood and informations has to be succinct.
4. Cohesive overall branding to create brand identity and awareness.
5. Use creative copy that is present the products unique selling point, instructions and information succinctly./
Outcome
Created a brand direction that is has a modern feel with very high contrasting colors in order to stand out.
This helps the images and information stand out as well as look legible on mobile devices.
The hero images were not just products shots, but products in use. Subtly adding the model so it complies Amazon guidelines.
Combining images and information strategically give the consumer the most important information about the product.
Adding reviews at the end of the set may influence the consumer's confidence about the product.