Blanc and
White is
Zara
Arrieta
Manguerra
Crafting
meaningful
designs
since 2010.
Blanc and White is
Zara Arrieta Manguerra.
Crafting meaningful
designs since 2010.

We are a Brand Strategy & Design Agency based in Miami and this is what we do

We are a Brand Strategy & Design Agency based in Miami and this is what we do

I help brands on Amazon to effectively communicate their products using strategic infographics and design.

the goodyear agency strategy meetingthe goodyear agency strategy meeting the goodyear agency strategy meetingthe goodyear agency owners

Capabilities

Brand
Strategy

Brand Foundation Discovery
Strategy
Brand Guide for Amazon
Brand Voice and Awareness

Image Stack
and A+ EBC

Creative Plan
Hero Images
Secondary Images
A+ EBC Modules
Infographics

Amazon Brand Store

Brand Store Design Creation
User experience
Intuitive UI

Why I do what I do

In 2010, I started working for a printing company in California. This opened up opportunities to work for different industries and understand what they need for their businesses.

Back then, I learned what and why they need printed collaterals and that led me to delve deeper about infographics, typography, marketing and psychology in order for me to create designs that will help my clients purposes.

With this new found love of concepts beyond creating purely for aesthetic, I've dabbled into other creative work as well such as Branding, Websites, Social Media, and App design among others.

Before the pandemic, I was hired as a creative lead for an Amazon Agency and while navigating the platform and understanding the deliverables, I realized that this is the culmination of the work I've been doing for a decade.

Understanding the brand and the product and how the culmination of my career as a creative will certainly be best used for this platform.

"The first thing people see is the visual aspect of a product and a brand. Well thought out creatives speak volumes."

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Zara Arrieta Manguerra

Creative Director and Strategist

the goodyear agency ricardo vargas

“The idea is that businesses don't feel alone in this endeavor. They must feel guided, supported...”

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Ricardo Vargas

Business Development

the goodyear agency maria lorena sandoval

"Asistimos a un mercado hispano  increíblemente emprendedor, conectando a través de mensajes culturalmente relevantes"

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Maria Lorena Sandoval

Art Director

Amazon Creatives
that work.

Send me a message and I'll help you build a successful brand on Amazoninfo@goodyearagency.com